# The Evolved Sales Leader— 45 m

### Larry Long Jr. | Building LinkedIn Community

**Author**: Larry Long Jr.  
**Date**: Aug 16, 2023  
**Category**: The Evolved Sales Leader

### What is the most important R in sales? Relationships.

Relationships are the key to generating leads in today’s saturated market. But building those relationships is no easy task. First and foremost, you have to consider how and where you’re going to do it.

Unsure where to start? Turn to LinkedIn. This platform has endless potential for forming authentic connections — when the right community building techniques are used, of course.

On this episode of Evolved Sales Leader, sales trainer and motivational speaker, [Larry Long Jr.](https://www.linkedin.com/in/longjr7/), shares his advice about how to take your business to the next level by creating a genuine community on LinkedIn.

**Listen in as we discuss:**

- The difference between traditional networking and community-building
- Being intentional and mindful about your actions to level up your business
- Leveraging LinkedIn’s recommendation tool for connection
- How to bring community to your team as a leader

**Catch every single episode of The Evolved Sales Leader by following us on [Apple Podcasts](https://podcasts.apple.com/us/podcast/the-evolved-sales-leader/id1594912717), [Spotify](https://open.spotify.com/show/2tJHbuOiyAhUpb9VMJIIZC), [our website](https://www.overpass.com/podcasts/), or your favorite podcast player.**

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### Episode Details

**Title**: [Larry Long Jr. | Building LinkedIn Community](https://open.spotify.com/episode/7mghiMdngZIRRrw3WipZm9?go=1&sp_cid=5378e8ec393aacbfd86170189489007c&utm_source=embed_player_p&utm_medium=desktop)  
**Date**: Aug 15  
**Duration**: 45:10  
**Listen on**: [Spotify](https://open.spotify.com/episode/7mghiMdngZIRRrw3WipZm9?go=1&sp_cid=5378e8ec393aacbfd86170189489007c&utm_source=embed_player_p&utm_medium=desktop)

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**[Steve Gielda | Why You Lose Sales](https://www.overpass.com/podcast/steve-gielda-why-you-lose-sales/)**

**[Anton Dobrzhanskiy | Going Viral on LinkedIn](https://www.overpass.com/podcast/anton-dobrzhanskiy-going-viral-linkedin/)**