# Building Authentic Community on LinkedIn with Larry Long Jr.

Generating leads can be difficult in a saturated market. So, how do you stand out?

By remembering the most important R in sales: relationships.

Building those relationships is no easy task, but there are plenty of community-building techniques you can put into practice. With intentional, proactive outreach, LinkedIn has a huge potential to become the place where you make those authentic connections.

On this episode of Evolved Sales LIVE, host Jonathan Fischer sits down with [Larry Long Jr.](https://www.linkedin.com/in/longjr7/), a highly sought after motivational speaker and sales trainer, to explore more meaningful ways you can create real community on LinkedIn in order to build your business.

**Meet Larry:**

Larry Long Jr. is the CEO (Chief Energy Officer) of [LLJR Enterprises](https://www.linkedin.com/company/lljr-enterprises/), a former baseball star, an executive sales trainer, a podcast host, and a motivational speaker. He's helped many prominent corporations succeed and has been named a top influencer on Salesforce for years now.

In his top-rated book [Jolt! Get Zapped into Intentionality: Rediscover and Believe in Your Inner Greatness](https://www.amazon.com/Jolt-Intentionality-Rediscover-Believe-Greatness/dp/B09YP6C8YM), Larry offers advice on how to get unstuck in business and life so that executives can unlock their talents and grow professionally and personally.

## Podcast Transcript

**Jonathan Fischer:** Welcome back. Thanks for joining us. I'm Jonathan Fisher. Well, with 900 million users, if you're in business, you're probably on LinkedIn. But are you maximizing its potential? Well, today's guest thinks you might not be. There might be some hidden potential still to be maximized for your business and professional success we're honored to have with us today, Mr.

Larry Long, Jr. Larry is a former baseball star executive sales trainer, podcast host, and highly sought after motivational speaker. He believes there's a huge missed opportunity for most professionals when it comes to LinkedIn and will be sharing more meaningful and profitable ways you can create community on the platform. Larry Long, Jr. Welcome to the Evolved Sales Leader. Great to have you.

**Larry J Long Jr:** I am just messing. Gotta keep you on your toes. Is my microphone on? Can you hear me now? Happy to be here. Fantastic Friday, Jonathan. Thank you for that kind intro.

**Jonathan Fischer:** Well, I love your background. I love the energy that you bring, and I love your favorite title, which is Chief Energy Officer, CEO. But I haven't met many like you, Larry. You're bringing unique energy, so we're excited to have you on the program today.

**Larry J Long Jr:** Oh man. I'm super happy to be here. Honored, privileged, and truly blessed. Thank you. Thank you. Thank you. I'm ready to rock and roll and chop, chop it up and chat it up. Right on, right on. Well, you know, there’s a lot of conversation about how best to use LinkedIn. This is not the first time we've covered that topic on the show. But generally speaking, that is all around how to generate leads, get some interest into your business, your product or service offering. And today you've got a little different angle on us. It's more about a community angle. I wonder if you could talk to us a little bit more about that. Do you feel like there's a need for community? What offline and online? Just in general, is there maybe something that's you know, there may be some of the lasting impacts of some unfortunate events that we all went through over the last couple of years. What are your thoughts on that, Larry?

**Larry J Long Jr:** Yeah, Jonathan, I believe it's really about true relationships. I heard from a sales guru who shared with me, Hey, in my 30 years of selling, what I learned is the difference between contacts, people that I know, and contracts people I do business with. It's the letter R. That letter R stands for relationships, and I love it and I agree with it. I believe in it. The success that I've had has been due to relationships, and there's a saying, you can help me out here. It's not what you know, but it's who you know. In my Steve Harvey Family Feud voice survey says. Nah, I'm sorry to burst your bubble. It's not what you know, and it's not even who you know. It's who knows you, who trusts you, who believes in you, that really makes things happen. So I like to ask people, what are you doing to make sure people know you? They like you. They trust you and they believe in you. And LinkedIn is such a fantastic platform for me. It's such a fantastic playground to be known, liked, trusted, and believed in.

...

**Jonathan Fischer:** I love it. I want to encourage the listener to pick up your book and I want to encourage the listener to do the same. It definitely, it has almost a five-star rating on Amazon. Fantastic book Jolt by Larry Long, Jr. Pretty easy to find. The easiest, best way to find it, probably Larry, would be to have folks go to your website, right? Then they can learn a little bit more about you and see a little bit more about what you're doing out and about to serve communities and get a link to the book there and perhaps invite you to come bring some of that energy, Mr. CEO, to your next corporate or sales training event or what have you.

**Larry J Long Jr:** Whatever I can do to support you, please don't hesitate to reach out. I really am an open book, open arms. I'm here to serve impact over income, and that's where I get energy. Thank you for hosting me. Thank you for all that you do. I don't know if anyone's ever told you this, but thank you for serving this community, for giving of yourself, and really providing a platform for people to send their messages.